Michelle Phan's EM Cosmetics Is Offering Sitewide Black Friday Discounts

You’ve gotta love a sale you can shop without leaving your couch, and Michelle Phan's EM Cosmetics' Black Friday sale is just that. The cosmetics brand is offering 25% off sitewide on Nov. 29 (aka Black Friday), and if you’re too busy recovering from your Thanksgiving meal to think about shopping the day after, EM is also offering 20% off on Cyber Monday.

Perfect for the makeup tutorial lovers on your shopping list, EM Cosmetics was started by pioneer beauty YouTuber, Michelle Phan. The product selection includes richly pigmented lip and cheek products, eyeshadow palettes, plus easy-to-use brow products in several shades. Something you won’t find in the collection? Concealer or foundation. Instead of covering what you’ve got, this line is all about expression, and the products are accessible to both beauty newbies and seasoned pros.

“EM Cosmetics was created to give you the tools you need to express yourself—through colors, lines and other forms of creativity,” Phan writes on the brand’s website of the company's mission.

While several items will be discounted for Black Friday and Cyber Monday, the sales don't include discounts on merch, last chance items, limited-edition kits (holiday) or the new Magic Hour Collection. Not sure where to start? Here are the best picks from the EM Cosmetics Black Friday and Cyber Monday sales.

This waterproof eyeliner also comes in black, and it's a pretty versatile tool. Keep the tip super pointy and precise to create a super thin wing, or use wider strokes to create thicker lines.

One of the fastest ways to feel pulled together on rushed mornings is to define your brows. The brow cream from EM is easy to use (you kind of can't mess it up), plus it's made with Vitamin E and kaolin which won't feel sticky or heavy. The super thin brush gives your brows a more natural, fluffy look than many other brow products. It's available in four shades ranging from blonde to ebony.

You can never have too many shades when it comes to lip products. With 15 colors to choose from (yea, good luck with that decision) you'll find bold hues, like "Jasper" shown shown above, or understated neutrals and soft pinks. And don't worry, no one will blame you if you decide to keep one (or three) for yourself.

Edit note: This post has been updated from its original version